Awareness Campaign

Project: Brand identity, Posters, Brochure, Billboards, Banner, and a Video

For this semester-long project, I focused on raising awareness about cousin marriage in Saudi Arabia, a significant social issue in my environment. I designed a comprehensive identity for the campaign, titled “And We Created You to Get to Know Each Other,” inspired by a verse from the Quran. This campaign included publications, posters, a website, an awareness video, and a booth. I used photographs of Saudi individuals and creatively incorporated the names of different tribes over their images, giving a personal touch to the campaign. The use of bright, cheerful colors was intentional—aimed at creating a more approachable and engaging way to communicate a serious topic.

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