Animal Ethics Initiative

In this project, I aimed to raise awareness about the exploitation of pets for acrobatic tricks and the use of costumes for social media attention. I designed a poster inspired by Instagram Live, where the focus was on the discomfort and misery of animals being used in this way. The visuals feature sad and unsettling images of animals to highlight the issue. I extended this theme to the design of a website, using the same stark imagery to convey the message that pets should not be treated as props for online fame. The goal was to spark empathy and encourage a shift in how we view and treat animals on social media.

Home pages

Poster